Branding & Marketing
The Stockholm-based Hi-Fi store Pause Ljud & Bild has taken the concept of portable speakers to a whole new level. They deliver a portable mini-speaker that comes as part of a business card, which can be used when playing music with your smart phone. The in-your-wallet, analog speaker suits perfectly
Branding & Marketing
We live in a noisy world. And shopping is one of our noisy everyday experiences. There are great opportunities for brands to create a differentiating sonic footprint that can be holistically implemented throughout various consumer touchpoints, such as advertising, product usage, in-store etc. In order words, sound can be used
Art & Culture
As part of the ABSOLUT INDIA project by SapientNitro, a sound-based sensory installation was created. The essence of the installation was a number of interactive ABSOLUT bottles that contained quintessential sounds that took participants on an exploration of the Indian culture. The sounds were triggered by sensors that were activated
Architecture & Acoustic Design
Photo: Kevin H According to a study in the Journal of Consumer Research, working in environments surrounded by moderate levels of noise boosts creativity. The study took place in a noise environment similar to that of a roadside diner or a noisy mall and tested people’s creativity at different